DG adds global verification to boost ad effectiveness metrics
DG has launched a new verification solution by bringing together the capabilities of MediaMind and Peer39-companies both acquired in recent years by DG.
analytics
WPP offers real-time brand insights on Twitter
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network.
Amazon woos developers with ‘app engagement’ reports
Amazon is offering free tools to let developers better understand how users are interacting with their Android apps distributed by the online retailer.
Weborama staffs up with ex-Google hire
Weborama has appointed Daniel Salt from Amobee as Technical Account Manager for Weborama’s cross-channel campaign management platform.
47% of Brits ‘would accept ads in exchange for reduced mobile bills’
Almost half (47%) of UK respondents are keen to have commercially funded mobile phone bills; with adverts delivered straight to their phones in return for a partially or fully paid line-rental, according to new research.
Branded Vine videos ‘4 times more likely to be shared than standard videos’
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.
Guest comment: Omnichannel Marketing – So Much More Than Just Mobile
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Top 10 most visible news sites on Google UK: BBC and Guardian ahead of Daily Mail
Stories from the BBC website are most likely to be displayed in news results in Google.co.uk search results, ahead of The Guardian and the Daily Mail, according to new research from search and social analytics leader, Searchmetrics.
Android vs Apple: Which gets the most downloads and revenue?
There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.
'Unsung hero' WordPress founder Mike Little honoured at SAScon
A modest man from Stockport who co-founded the website content management system WordPress is to be honoured for his outstanding contribution to digital media.