Online ad revenue overtakes TV for first time in US
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.
analytics
Twitter offers free ‘pinned tweets’ for high-profile users
Twitter is giving high profile users the chance to ‘pin’ tweets to the top of a user’s stream for free-offering a new way of publicising announcements on the social network.
Pinterest revamps pin tracking tools for brands
Pinterest is offering a new way for businesses to track their pinned links by adding further support for Google Analytics on the social scrapbook.
Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye.
Apps ‘more popular than mobile web’ in US
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research.
Twitter expands in to social TV: buys SecondSync and Mesagraph
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers.
5 digital challenges for the Chief Marketing Officer
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.
Larger screens driving mobile video usage
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to Strategy Analytics.
Big data or bad data? Inaccurate stats ‘holding up cross channel marketing’ (infographic)
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.
Google expands £30 Chromecast to Europe and Canada: A TV game changer?
Google has launched its £30 Chromecast TV dongle iacross Europe and Canada this week, taking on the likes of Apple TV, Roku and Sky’s Now TV.