Top smartphones in China: Xiaomi overtakes Samsung
Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.
analytics
Android claims 85% share of smartphones shipped in Q2
New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost and high-end devices across the World.
Twitter revamps dashboard to help advertisers measure organic Tweets
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.
Yahoo buys app analytics firm Flurry
Yahoo has bought app analytics firm Flurry, as the embattled web giant looks to boost its mobile ad revenue.
1 in 9 UK homes to be ‘smart’ by end of year
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research.
Top tips: Understanding customer motivation
Organisations have never had so much customer information; yet in many cases they have never had less idea about how to achieve effective customer engagement – digital commerce marketing may be data rich but it is often insight, and invariably, action poor. The missing piece to date has been understanding customer personality and motivation. It … [Read more…]
Former rivals Apple and IBM team up for business apps
Apple and IBM, have announced a “landmark partnership” that will see there former rivals team up to develop business apps that will link IBM’s big data capabilities to Apple’s consumer friendly iPads and iPhones.
Programmatic ads grow up: Spend moves ‘beyond display’
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.
EasyJet tests iBeacon to ‘enhance airport experience’
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.
Event marketing tips: Print’s charming… but mobile’s smarter
Why are only 37% of the events market currently optimising the opportunity that mobile medium brings? Wayne Morris, GM EMEA, Guidebook examines how event organisers’ continued reliance on paper-based methodology could take them from prints to paupers. For a more regal ROI, the digital medium is King.