With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.
IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine.
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start … [Read more…]
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.
The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report.
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads.
Capturing customer feedback online can provide valuable insights that can be missed by typical analytics software. Udesh Jadnanansing, Managing Partner at Mopinion, offers a guide to getting customers to give their feedback online- and the right questions to ask.
Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button.
This week it was revealed that Xiaomi has overtaken Samsung as the top smartphone vendor in China. Karen Connell, founder of The SMALLmighty, looks at the implications on China and the global smartphone market.