Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Consumers ‘switching to coupon search for latest deals’

September 3, 2014

The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report.


The report, eCoupons: Market Trends & Market Dynamics 2014-2019 from Juniper Research,claimed that redemptions would primarily be driven by mobile coupons. It argued that while there would be some growth in the PAH (print at home) space across fixed and mobile, the increase would primarily be driven through in-store, barcode based redemptions and online redemptions.
At the same time, the report observed that that consumer behaviour was evolving to incorporate online or mobile coupon search prior to either remote or in-store purchases. It cited the sharp rise in visits to the couponing section of retailer sites, and in traffic to aggregator sites such as VoucherCloud. The report also claimed that even with context-driven offers, consumers were increasingly storing the coupons on-device (often in a wallet such as Passbook, Samsung Wallet or Google Wallet) and redeeming them at a later date.
Analytics key to targeted coupon delivery
Additionally, the report argued that analytics of consumer purchase patterns were essential to enable an increase in CLV (Customer Lifetime Value). According to report author Dr Windsor Holden, “Coupons should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis: otherwise, coupon redemption represents a loss to the brand or retailer.”
Other findings from the report include:
• Lack of scanning infrastructure at retailer POS remains a key hurdle to adoption.
• Couponing platform integration with leading social media provides significant opportunity for the delivery of targeted offerings.
• High profile data thefts may reduce uptake of store loyalty cards and consequently reduce opportunity for targeted couponing.
The whitepaper, eCoupons ~ The Power of Redemption is available to download from the Juniper Research website together with further details of the full report, the attendant IFxl and further details of our recent Mobile Coupons report.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Uncategorized analytics, global, Google, media, Samsung

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT