Digital media is still very much in its infancy, but change is in the air. David Lerman, Co-founder and CTO, Say Media explores five industry trends that signal that the ‘Golden Age of Digital Media’ is upon us.
The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.
David J Brown, CEO and co-Founder of ecommerce conversion company Ve, discusses techniques to reduce bounce rates on ecommerce sites.
Providing a good user experience strategy can also ensure a strong showing on Google’s search rankings. In this in-depth article, Nick Janaway, eCommerce and digital marketing specialist, offers 8 tips to get the most out of your website to boost visibility online.
Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.
In the race to create the perfect, personal customer experience most marketers have amassed huge volumes of customer data. So why are the majority still failing to deliver the quality of experience demanded in an era of continually rising customer expectation? The problem is that historic CRM data, however in depth and accurate, cannot reveal … [Read more…]
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up … [Read more…]