Facebook ‘Instant Articles’ lets mobile readers skip load times
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.
analytics
Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Global brands to invest $200bn in digital marketing this year- report
Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.
Google woos news start-ups with £107m support pledge
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.
UK digital ad spend growth to outpace US and Europe
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
10% of top UK brands ‘running mobile display ads without optimised site’
Most advertisers now have a mobile optimised site, but some are still lagging behind- risking losing a huge chunk of their audience as a result.
Loyalty programmes falling short in digital age (Infographic)
Loyalty programmes have not evolved with the digital age and are failing to engage customers, with many lacking personalisation or mobile coupon redemptions, according to new research.
Ampere Analysis gets funding boost for big data analytics platform
Ampere Analysis has launched this week, looking to help firms in the information sector with a new big data analytics platform.
SpotXchange Benelux expands to Netherlands
Video advertising platform SpotXchange has launched its Benelux operation, giving advertisers access to high-value video inventory.
Yahoo on course for $1bn mobile-ad revenue this year
The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.