Virals of the year: Chipotle Guac Dance gets 500m views on TikTok
Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.
analytics
Episerver acquires personalisation company Idio
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
Top tips: 3 Hacks for a Transformed Business
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
L’Oreal hires Salesforce in global digital push
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Analytics skills essential for business survival in ‘data decade’
Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.
More than half of British small and medium businesses have changed CRM supplier
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
DoubleVerify buys data platform for publishers Ad-Juster
Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
Search Uncut: Why a synergised search solution makes the world of difference
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.