The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.
Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers expert tips on how marketers can get even more value from programmatic.
Last month’s Capgemini and Informatica’s The Big Data Payoff report reveals the successful habits of profitable Big Data teams. Peter Ruffley, Chairman at Zizo argues that the key to big data success is to start from the desired business outcomes.
Four-fifths (82%) of business executives believe that successful adoption of the Industrial Internet of Things (IIoT) is critical to their company’s future success. Despite this, only 25% of surveyed companies have a clear strategy, according to new research.
Marc Mühlenbach, Chief Marketing Officer at Flapit, offers 10 tips on how any business can use social media to engage with customers and build a community.
Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online.
With marketers having to deal with more media platforms than ever, collating content is becoming an important skill. Laura Varley at Vertical-Leap provides advice on repurposing content.