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analytics

Three expert views on big data in 2017: Camelot Global, NHS and Think Big

December 16, 2016

As we look to what lies ahead for the big data industry in 2017, what will be the main challenges for marketers? This article combines the thoughts of three leading experts from Camelot Global, NHS and Think Big on what the biggest challenges, changes and impact will be for big data in 2017.

Ads, News Amazon, analytics, brands, Christmas, global

2017’s business trends in a digital world

December 15, 2016

10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.

Ads, Content, Mobile, Social, Video agencies, Amazon, analytics, apps, brands

Can social media predict the X Factor Final result?

December 9, 2016

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in … [Read more…]

Social analytics, brands, content, Facebook, global

2017 marketing data trends: Machine learning, IoT, and real-time streaming

December 7, 2016

Big data continues to be the fastest-growing segment of the information management software market.

Ads, Content, Mobile, Social, Video analytics, marketing, security, sport, technology

Automatic for the people – Four trends for 2017

December 6, 2016

As we move into 2017, the dynamics of digitisation and virtualisation are joining with the growing maturity of the Internet of Things and big data analytics to usher in a new era of super-connected business and leisure, writes Alan Coleman, the chief executive of Brite:Bill.

Ads, Content, News analytics, apps, content, marketing

Facebook overtakes YouTube for Christmas social video campaigns

December 6, 2016

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

Ads, Social, Video, Viral analytics, brands, Christmas, content, Facebook

Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’

November 25, 2016

Global ecommerce consultancy Salmon has announced that the UK retail sector can expect to see a rise in international orders during Black Fiveday, the five-day period around and including Black Friday.

E-commerce analytics, ecommerce, global, marketing, retail

Trump dominated Instagram in election run-up (but Clinton was most engaging)

November 24, 2016

US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare.

Social analytics, images

Facebook closes Atlas to focus on direct ad sales

November 22, 2016

Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.

Ads advertising, analytics, apps, Facebook

Brits losing patience with social media customer service

November 18, 2016

UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research.

Ads, Social analytics, content, Europe, Google, media
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