Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

analytics

Looking at the bigger picture: Six key strategies for effective online merchandising

March 31, 2017

While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]

Ads, Content, E-commerce analytics, Australia, brands, Europe, global

Facebook takes on Snapchat with “Stories” feature

March 30, 2017

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.

Content, Mobile, Social analytics, Android, apps, brands, content

Stella Artois predicts future customers with AI tool from Blis

March 28, 2017

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”.

Mobile, Video analytics, brands, global, UK

Is Snapchat’s audience a liability?

March 27, 2017

Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research.

Social analytics, content, marketing

Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze

March 23, 2017
Over half of ecommerce platfiorms 'won't be fit for purpose next year'
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.

E-commerce advertising, analytics, ecommerce, email, Europe

Adobe unites marketing tools under single “Experience Cloud” platform

March 23, 2017

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

Ads advertising, agencies, analytics, brands, CRM

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

March 23, 2017

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.

Ads, Content advertising, analytics, brands, marketing, mobile marketing

Mars “emotions” study shows which ads sell with 75% accuracy

March 22, 2017

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Ads, Content, Video advertising, analytics, brands, marketing, media

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

March 22, 2017

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.

Ads, Search advertising, analytics, Google, YouTube

Fake news and advertising: Premium publishers “protect brands from negative effects”

March 21, 2017

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research.

Ads, Content, Regulation advertising, analytics, brands, content, global
« Previous 1 … 30 31 32 … 92 Next »

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT