analytics Archives

Spotify launches analytics platform for music publishers

November 12, 2018

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

Marketing eyewear online: Keeping the power of TV campaigns “In View”

November 9, 2018

With the vision correction industry estimated to reach over$100 billion by 2026 in North America alone, Daniel Gulick, Insights Engineer, TVSquared, explores the path to purchase for the glasses and contact lens industry via TV marketing.

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

November 8, 2018

IKEA has implemented ContentSquare’s digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers’ online behaviour, as part of the business’ growth and customer strategy plan for 2019.

European advertising trends: AI adoption set to boom as brands look to get personal

November 5, 2018

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

UK brands ‘need to speed up’ investment in AI

November 1, 2018

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

New FC Barcelona chatbot takes football fans to the training ground

October 31, 2018

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

October 31, 2018

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

Path to purchase: Just 13% of businesses manage customer journeys at scale

October 25, 2018

Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration, according to new research.

Rovio sponsors Chicago Bulls for new NBA season

October 24, 2018

Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”

Guest comment: The winners and losers of Black Friday have already been decided

October 23, 2018

Black Friday 2017 failed to impress in terms of high street sales, so retailers are looking towards the fast-approaching 2018 Black Friday and may well be wondering whether it will be another “bleak” Friday. Duncan Keene, ContentSquare’s UK MD, discusses how, and why, the winners and losers have already been decided.