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analytics

Savvy consumers add to squeeze on embattled retailers

December 21, 2018

Shoppers will heap further pressure on retailers this Christmas, as they are more price-sensitive than a year ago and more inclined to spend time researching the best deals.

E-commerce Amazon, analytics, brands, Christmas, email

Artificial intelligence will not be mainstream in marketing until 2021

December 10, 2018

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

Ads, News analytics, brands, global, marketing, retail

6 in 10 UK firms plan £100k digital transformation projects soon

December 3, 2018

Six in ten UK businesses plan on spending more than £100k on digital transformation in the next two years as 69% admit they won’t survive unless they embrace digital transformation, according to new research.

Ads, Content analytics, broadband, technology, UK

Black Friday foot traffic falls in US (but online breaks records)

November 27, 2018

Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records.

Ads, Content, E-commerce analytics, retail

Matalan chooses ContentSquare to enable omnichannel strategy

November 26, 2018

Matalan has chosen ContentSquare’s industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

E-commerce analytics, content, ecommerce, marketing, UK

Four steps to creating a successful digital marketing campaign

November 22, 2018

Following the revelation that 99% of businesses plan to up their spending in that department next year, Peter Bell at Marketo offers advice on how to build a successful digital marketing campaign.

Ads, Content analytics, demographics, digital marketing, marketing

Brits to spend 3 times more online than French and Germans online this Christmas

November 21, 2018

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

E-commerce analytics, brands, Christmas, Europe, France

Businesses lack skills to make full use of ‘Big Data Boom’

November 16, 2018

Less than one in five business leaders currently rate their big data stack as ‘optimal’, according to new research.

Ads, News analytics, apps, email, security

5 learning trends for 2019: AR, bite-sized and community approaches to grow

November 13, 2018

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.

Ads, Content analytics, apps, media, technology, UK

Ad spend set to surge in China, despite knowledge gap

November 13, 2018

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

Ads, Content advertising, analytics, brands, China, content
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