analytics Archives

Guest comment: Why the network is critical for happy shoppers

June 7, 2019

The ease of shopping has lead to rising customer expectations. Peter Terry-Brown, Unified Communications and Connectivity Director, at Vodafone Business looks at the changing nature of retail stores, particularly in regards to how data analytics will underpin the future success of physical stores.

Top Data Tips: Stop Measuring, Start Questioning

June 6, 2019

Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.

Guest comment: What Amazon needs to succeed in the real world is real people

May 30, 2019

With Amazon increasingly expanding its presence in the physical world, James Rix, CEO of 21st Century marketing agency group Crowdify has some advice for Jeff Bezos.

8 Tips for generating leads through Facebook

May 22, 2019

Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.

Top tips: 5 practical questions an AI can answer for PPC campaigns

May 22, 2019

AI can assist marketers in many ways, from qualifying raw leads to predicting customer behaviour. Farhad Divecha, AccuraCast, UK Managing Director looks at practical PPC campaign considerations that an AI can assist with.

Google helps fashion brands monitor supply chain for sustainability

May 17, 2019

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

Measured revamps analytics with ‘cross channel incrementality measurement’ for marketers

May 16, 2019

Measured has launched a cross-channel incrementality measurement and decisioning platform designed to offer a more up-to-date alternative to current analytics platforms.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

May 14, 2019

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Customer Data Personalization with GDPR: Rules or Opportunities?

May 13, 2019

Data privacy and protection capabilities continue to be the most controversial, divisive and discussed topic today. Managing to deliver relevant ads without breaking consumer trust over privacy is a tricky tightrope for marketers to walk. Ivan Guzenko, CEO at SmartyAds, gives an alternative opinion and a holistic view of data challenges.

How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)

May 10, 2019

A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.