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Amazon

“Alexa what’s the weather like”? Brits missing out on voice features

November 25, 2019

There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]

Mobile, Search Amazon, Google, marketing, music, Privacy

Nike pulls products from Amazon to focus on ‘direct personal relationships’

November 21, 2019
Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike pulls products from Amazon to focus on ‘direct personal relationships’

Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.

Ads, Content, E-commerce Amazon, apps, brands, eBay, retail

Consumers want brand leadership in tackling climate crisis and social issues

November 18, 2019
Consumers want brand leadership in tackling climate crisis and social issues
Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

Ads, Content advertising, Amazon, BBC, brands, Google

SMP launches Amazon e-commerce agency Melody

November 15, 2019
SMP launches Amazon e-commerce agency Melody
SMP launches Amazon e-commerce agency Melody

Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.

Uncategorized advertising, Amazon, brands, Christmas, content

Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

November 14, 2019
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.

Ads, Content, Video, Viral Amazon, brands, Christmas, Facebook, UK

Alibaba breaks records with $30bn sales on Singles Day

November 11, 2019

Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.

Ads, Content, E-commerce Amazon, brands, China, ecommerce, local

The battle for web TV: Can Disney and Apple topple YouTube and Netflix?

November 11, 2019
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services

The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.

Content, E-commerce, Video advertising, Amazon, Apple, content, Entertainment

UK broadcasters unite to take on Netflix with ‘BritBox’

November 8, 2019
UK broadcasters unite to take on Netflix with ‘BritBox’
UK broadcasters unite to take on Netflix with ‘BritBox’

UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.

Ads, Content, Video Amazon, BBC, content, global, UK

YouTube shopping ads expand to mobile app

November 6, 2019
YouTube shopping ads expand to mobile app
YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

Ads, Content, E-commerce, Mobile, Social Amazon, content, ecommerce, Google, Search

UK brands soar in popularity among international holiday shoppers

November 4, 2019
UK brands soar in popularity among international holiday shoppers
UK brands soar in popularity among international holiday shoppers

Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.

Ads, E-commerce advertising, Amazon, Australia, brands, China
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