One in four name Amazon as their favourite retail brand
Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.
Amazon
The rise of the ‘Smart-up’: UK leading rise of AI firms
With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer look.
Amazon tests personalised video ads
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.
Top skills tips: Three steps to a successful digital transformation
Sébastien Vugier, SVP Global Sales Solution Center, Axway looks at the importance of digital technologies when it comes to a successful business.
Cat therapy, teeth grills and glowing toilets: Amazon’s Prime Day 2 gets weirder
Amazon’s second annual Prime Day has come to a close, with the online retail giant’s made-up holiday sale offering big ticket items and some slightly stranger oddments.
The desktop isn’t dead: New report highlights ‘mobile myths’
Despite the growth of mobile, most people still prefer shopping for gifts on their desktops or laptops over stores or smartphones, according to new research.
From Star Wars to mangoes: The biggest domain disputes of the year
Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year.
Top tips: The silvers are surfing online with tablets but is anyone targeting them?
Josh Rammell, digital account strategist at MC&C looks at why tablets are the best route to reaching an older generation and how best to go about it.
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Internet ad spend ‘will overtake TV next year’ in US- report
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.