Amazon dominated UK paid search in 2016
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.
Amazon
Future fitness: How the Internet of Things will change gyms
From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.
Facebook turns sound on for all news feed videos
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.
Most marketers “miss sales due to dated marketing technology”
Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.
Top data marketing tips: Putting customers at the heart of campaigns
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.
Google search results: Pinterest and Facebook “biggest gainers” while online publishers slump
Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.
76% of marketers say ad-blocking will be good for the industry
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.
UK high street sales slump as online rises- ONS
ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3%.
Black Friday eats into Christmas sales as consumers shift online
There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.
2017 Predictions: Four Ways to Use New Video Technology to Make an Impact
With video expected to account for 69% of all Internet traffic this year, the opportunity for brands to improve engagement with their consumers is huge. Sophie Rayers, EMEA Marketing Director at Brightcove breaks down the video trends brands should be looking to capitalise on in 2017.