Marketing data trends: Retailers willing to pool data for better targeting
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
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Ikea to sell furniture via third-party sites
Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers as part of a wider push to become more accessible to shoppers.
The importance of pre-Black Friday engagement tactics for e-commerce retailers
With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
SpotX integrates with Amazon’s transparent ad marketplace
Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
EU forces Amazon to pay back €250m in “illegal” back taxes
The European Commission has ordered Amazon to pay around €250m (£220m) in back taxes after finding it had benefited from an illegal sweetheart deal with Luxembourg.
Did Google Shopping really gain an unfair advantage over its competitors in the EU?
Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cut.
Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores
Nearly 70% of online shoppers prefer to purchase through Amazon, Etsy, eBay or other online marketplaces, and small business owners may reap big benefits by selling through these marketplaces in addition to their online stores, a new survey suggests.
Brits fearful of smart home hackers
With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology.
Google pulls YouTube from Amazon Echo Show: “A broken user experience”
Amazon’s Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.
Top tips: How to take a business through puberty
Start-up advice is easy to find, but what about firms that have survived those crucial first three years but are looking to expand? In this article, Philip Rooke, CEO of Spreadshirt offers tips ion moving your business from a start-up to a grown-up.