Unilever taps voice search for next-gen digital consumers
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.
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Diwali ecommerce sales: Amazon Vs. Flipkart in India
Amazon’s ‘The Great Indian Festival’ generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.
‘Generation Alpha’ will change how brands communicate
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.
Netflix smashes expectations, plans 50% original content next year
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
Top tips: Is your digital strategy ready for the rise of Alexa?
Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.
Target signs up to Google Voice shopping service
Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.
Google disables touch function on Home Mini device after privacy concerns
Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns.
Teen shopping trends: Amazon dominates as Nike slips
An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.
The convenience shopping revolution: Accelerating the pace of retail
UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research.
Right to reply: Ikea third-party ecommerce move will test brand loyalty
Whether it’s Amazon or Alibaba, Ikea will have to work even harder to retain their customers’ loyalty in a retail world where brand names may well be quickly replaced by convenience and ease of access. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at the challenges facing Ikea.