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Amazon

Will Amazon Treasure Trucks reach UK shores for Christmas?

November 29, 2017

UK consumers are wondering when Amazon’s legendary Treasure Trucks will finally dock in Britain, following a UK recruitment drive earlier this year. If Amazon’s Treasure Truck plans have sunk, ParcelHero asks will another retailer sail in to pirate the idea?

E-commerce Amazon, Christmas, local, marketing, retail

Top personalisation tips: Are SMEs being beaten at their own game?

November 29, 2017

SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf. Andrew Ardron, CEO, ProspectSoft, offers tips for smaller businesses to get a handle of their online … [Read more…]

E-commerce Amazon, CRM, local, marketing, technology

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

November 28, 2017

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

Ads, Content, Regulation, Video advertising, Amazon, BBC, brands, content

Amazon Echo to boost UK retail sales this Christmas

November 21, 2017
Voice tech trends: users move from awareness to purchase
Voice tech trends: users move from awareness to purchase

Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research.

E-commerce Amazon, brands, Christmas, Google, Privacy

Black Friday to take over 40% of Christmas spend this year

November 20, 2017

More than half of all gifts purchased this year for Christmas will be technology related, according to new research.

E-commerce Amazon, Android, Christmas, Facebook, games

Marketing in 2018: A year of reckoning?

November 17, 2017

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

Ads, Content, Mobile, News, Social adspend, agencies, Amazon, analytics, brands

Things bricks-and-mortar stores can learn from mobile-first apps

November 16, 2017

Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.

Ads, Content, Mobile Amazon, apps, content, Facebook, retail

UK consumers experiencing Black Friday fatigue due to extended deals

November 14, 2017

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.

E-commerce Amazon, content, marketing, retail, Search

Single’s Day trends: $25bn spent in one day

November 13, 2017

Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.

E-commerce Amazon, China, retail, Twitter

Amazon Key lets delivery drivers unlock customers’ doors

October 27, 2017

Amazon is launching a service that lets couriers open people’s front doors and put deliveries inside, provided they have the right equipment installed.

E-commerce Amazon, retail, technology, video
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