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Amazon

How Amazon dominates Page One of Google when consumers search for product

February 10, 2020
How Amazon dominates Page One of Google when consumers search for product
How Amazon dominates Page One of Google when consumers search for product

Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.

E-commerce and E-retailing, Search Amazon, content, Google, images, marketing

AI reveals emotional impact of all 50 Super Bowl ads

February 4, 2020
AI reveals emotional impact of all 50 Super Bowl ads
AI reveals emotional impact of all 50 Super Bowl ads

Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.

Ads, Video, Viral advertising, agencies, Amazon, brands, content

Google reveals YouTube revenues for first time (as traditional ads start to slow)

February 4, 2020

Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.

Ads, Search, Social, Video, Viral advertising, Amazon, Google, Search, YouTube

Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer

February 3, 2020
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer

The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.

Ads, Content, E-commerce, Video, Viral advertising, Amazon, brands, Google, marketing

Top 10 cybersecurity influencers worldwide

January 31, 2020
Top 10 cybersecurity influencers worldwide
Top 10 cybersecurity influencers worldwide

As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.

Social Amazon, analytics, global, media, security

Social media use ‘spans almost half global population’

January 31, 2020

Nearly half of the world’s population (3.8 billion people) now uses social media and 298 million new people came online in the past year, according to new research.

Social advertising, Amazon, apps, brands, China

Top tips: 5 Things Retail Advertisers Should Focus on in 2020

January 29, 2020

As we kick-off 2020, retail advertisers have the chance to capitalise on the latest innovations and industry changes but knowing what to focus in is vital. Wesley MacLaggan, SVP of Marketing at Marin Software explores the 5 things retail advertisers should focus on in 2020.

Ads, E-commerce, Search advertising, Amazon, digital marketing, eBay, ecommerce

Privacy fail? Ring doorbell ‘hands user data over to Facebook and Google’

January 29, 2020
Privacy fail? Ring doorbell 'hands user data over to Facebook and Google'
Privacy fail? Ring doorbell 'hands user data over to Facebook and Google'

Amazon-owned connected doorbell app Ring contains trackers sending personally identifiable information to third parties, including Facebook and Google, according to a new investigation.

Mobile agencies, Amazon, analytics, Android, email

Six Nations teams up with Amazon for AI-powered rugby stats service

January 28, 2020
Six Nations teams up with Amazon for AI-powered rugby stats service
Six Nations teams up with Amazon for AI-powered rugby stats service

Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.

Ads Amazon, analytics, games, Italy, Maps

Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics

January 23, 2020
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics

Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.

Ads, Content advertising, Amazon, Apple, brands, content
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