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agencies

Right to Reply: ASA’s new web rules- sorting the ads from the editorial

September 6, 2010 by Editor

The ASA is set to expand is remit to cover marketing messages on brand’s own websites and social media pages- leaving the question: ‘What counts as marketing, and what counts as editorial content’? Tony Foggett, CEO of Code Computerlove, takes a closer look at what will to be a key issue for brands and agencies … [Read more…]

Uncategorized agencies, brands, content, marketing, media

Mypitch brings crowdsourced marketing services to UK

September 6, 2010 by Editor

Mypitch.com has begun the European roll-out of its creative marketing crowdsourcing services with the opening of offices in UK, Ireland, France, Poland, Hungary and Spain.

Uncategorized agencies, brands, Europe, France, marketing

Ad watchdog gets tough on web advertising

September 1, 2010 by Editor

Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative.

Uncategorized advertising, agencies, brands, content, Facebook

Zoopla launches first TV campaign

August 27, 2010 by Editor

Property website Zoopla has launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital … [Read more…]

Uncategorized advertising, agencies, marketing, media, Microsoft

Marketing ‘dating agency’ targets London professionals

August 26, 2010 by Kevin

Professionals in the creative industries in London are being targeted by a new marketing “dating agency” aimed at matchmaking marketing professionals with companies seeking their services.

Search, Uncategorized advertising, agencies, marketing, Twitter

IAB helps public sector and charities get more out of search marketing

August 24, 2010 by Editor

In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.

Uncategorized advertising, agencies, brands, digital marketing, marketing

a4uexpo expands London affiliate marketing event

August 24, 2010 by Editor

Affiliate marketing conference a4uexpo has opened for registration, and is offering a £100 discount for earlybird registrations before the end of August.

Search, Uncategorized agencies, digital marketing, marketing, Twitter

Unilever unveils first ‘crowd-sourced’ Peperami ad

August 23, 2010 by Kevin

Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand.

Search, Uncategorized agencies, Germany, marketing, Twitter

Guest comment: Social gaming: a revolution in online advertising?

August 20, 2010 by Editor

How can advertisers best capitalise on web users’ growing use of social games? Gilles Storme, Head of Sales EMEA, RockYou, looks at the rise of engagement advertising…

Uncategorized advertising, agencies, brands, content, Facebook

Top tips: 6 steps to perfect online video advertising

August 18, 2010 by Editor

Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.

Uncategorized advertising, agencies, brands, content, Facebook
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