The ASA is set to expand is remit to cover marketing messages on brand’s own websites and social media pages- leaving the question: ‘What counts as marketing, and what counts as editorial content’? Tony Foggett, CEO of Code Computerlove, takes a closer look at what will to be a key issue for brands and agencies … [Read more…]
Mypitch.com has begun the European roll-out of its creative marketing crowdsourcing services with the opening of offices in UK, Ireland, France, Poland, Hungary and Spain.
Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative.
Property website Zoopla has launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital … [Read more…]
Professionals in the creative industries in London are being targeted by a new marketing “dating agency” aimed at matchmaking marketing professionals with companies seeking their services.
In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.
Affiliate marketing conference a4uexpo has opened for registration, and is offering a £100 discount for earlybird registrations before the end of August.
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand.
How can advertisers best capitalise on web users’ growing use of social games? Gilles Storme, Head of Sales EMEA, RockYou, looks at the rise of engagement advertising…
Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.