Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
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Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Nielsen debuts 'TV ratings-style' online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Mobile engagement: 5 barriers preventing customers from opting in to brand ads
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.
Online lead generation ‘accounts for 42% of all consumer sales’
Online lead generation is now responsible for 42% of sales made by companies to consumers compared to 40% last year, according to new research.
Top tips: Video sharing- How to be the next 'Old Spice'
The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]
Top tips: Video sharing- How to be the next ‘Old Spice’
The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]
IAB debuts top 10 virals chart
The Internet Advertising Bureau – the trade association for digital advertising – has joined forces with Unruly Media to launch a new UK viral chart, showcasing the most popular branded video content in the UK each month.
MediaMind revamps campaign planning tools for marketers
Digital agency MediaMind (formerly known as Eyeblaster) has updated its ad serving and campaign management technology, helping marketers manage their activity across multiple mediums.
Right to Reply: ASA's new web rules- sorting the ads from the editorial
The ASA is set to expand is remit to cover marketing messages on brand’s own websites and social media pages- leaving the question: ‘What counts as marketing, and what counts as editorial content’? Tony Foggett, CEO of Code Computerlove, takes a closer look at what will to be a key issue for brands and agencies … [Read more…]