Publicis buys UK agency Kitcatt Nohr
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.
agencies
First mobile web ad metrics launched
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).
Cadbury debuts £6.5m ‘Spots v Stripes’ campaign for 2012 Olympics
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.
Drinkaware app lets people track alcohol units consumed
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
One third of US ‘does not have broadband’
Large portions of the western and southern US population have no access to wired or fixed broadband, according to new data.
News Round-up: 17th February 2011
This week’s movers and shakers in the digital industry: Stardoll | Dori Media | TagMan | Euro RSCG | Myriad | TKGB | nToklo | DirectGov | Think Jam | Oodle | Moneysupermarket | Adnams | James Caan | Websense | 4th Screen Advertising | Zeus | Webtrends | R.O.EYE | Just Search | Maxymiser … [Read more…]
Top 50 online retailers: Thomas Cook and First Choice lead travel boom
The UK online travel sector has enjoyed a strong few months, with Thomas Cook and First Choice leading the way, according to the latest ‘Hot Shops’ list from the IMRG and Hitwise.
Right to reply: Android’s 2011 growth will be tempered by fragmentation
Google’s Android operating system became the largest global SmartPhone software last year. However, according to Ben Trewhella, CTO of app developer Mubaloo, it will take time before Android apps reach the ‘best in class’ apps available on the iPhone.
Research round-up: 10th February 2011
This month’s top digital trends: Surge in real-time bidding | Top property websites | Brits ‘tighten purse strings’ | Ringback Tone Advertising | Sluggish e-retailers avoid downtime | VAT hike slows January sales | Entry-level smartphones | Casual games | Domain name sales
Nokia CEO issues ‘brutal’ memo and ditches first MeeGo smartphone
Nokia has reportedly stopped development of its first MeeGo smartphone, as CEO Stephen Elop issued an internal memo offering a brutally honest assessment of the firm’s prospects.