Advertisers plan to ramp up audience targeting budgets- survey
Industry confidence in audience targeting is on the rise, with 84.8% of agencies and 76.3% of advertisers currently use audience targeting, according to a new study.
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Will this year see the UK’s first £1m mobile campaign?
The UK will experience the market’s first £1 million mobile advertising campaign in 2011, according to a new report from mobileSQUARED.
Global web ad poll: Emerging markets ‘more open to online ads than mature markets’
Consumers in mature markets (including the UK) are less receptive to online advertising than those in emerging markets, while all users prefer integrated ad formats, according to a new global study.
Top 5 tips: Avoiding pitfalls of online ad data
As more firms tap into the targeting power of online data, how can you ensure you’re not in breach of copyright and privacy laws? Andrea Bardakos-Riley of AudienceScience highlights five key ares to ensure you get the most out of online data without treading on anyone’s toes.
Facebook ‘Studio’ site lets agencies share marketing ideas
Facebook has launched a stand-alone community site called ‘Facebook Studio’ where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.
Android ad market share ‘overtakes iPhone globally for first time’
Google’s Android global ad impression share has surpassed iPhone OS for the first time, according to new data from mobile ad network InMObi.
‘Hello Boys’: Web users vote for world’s most iconic outdoor advert
The Wonderbra poster ‘Hello Boys’ has been named the most iconic outdoor advertisement of all time, as part of a website initiative developed by Kent company MCM Net on behalf of Campaign.
News round-up: 13th April 2011
This week’s movers and shakers in the digital industry: AVG | Tradedoubler | Amaze | Baidu | Mobile Interactive Group | Tagman | ADTECH | Skive | Nectar | Onepoint | Turn | Return Path | Nugg.ad | Nominet | Stardoll | Two Way Media | MCM EPiServer | Code Computerlove | SAY Media | … [Read more…]
Top tips: The challenges of multi-lingual search
At its core, search is about language. So how do you configure your SEO campaigns for an international (and multi-lingual) audience? Ugo Smith at Mediarun offers a guide to getting the most out of your search campaigns across multiple countries and territories.
Google revamping YouTube channels to compete with TV?
Google is preparing a major overhaul of video sharing website YouTube by creating “channels” to compete with broadcast and cable TV, according to a news report.