Global publishing display ad revenues up 20% in 2011- report
Online publishing is thriving, with 73% of publishers saying online display advertising revenue has gone up in last year, according to a new survey.
agencies
The Saucy Fish Co debuts major TV and web campaign
The Saucy Fish Co has launched an integrated marketing campaign which includes an above the line TV campaign and a brand new online food destination.
Top 10 'most social' display advertisers and brands: US
AT&T is the top US display advertiser for social formats, while Mars is the top brand for producing socially enabled ads, according to new data.
Top 10 ‘most social’ display advertisers and brands: US
AT&T is the top US display advertiser for social formats, while Mars is the top brand for producing socially enabled ads, according to new data.
Top online media owners in the UK: Specific Media leads way for agency service
UK agencies have voted Specific Media, owner of MySpace, as the best media owner to deal with, while Facebook has risen to the sixth spot, according to a new poll.
Guest comment: Everyone says they hate Google – why don’t they show it?
‘Google bashing’ has become a popular pastime in online marketing, as the internet giant plays an increasingly dominant role across all channels. Marketers however, have overwhelmingly voted with their wallets and are sending a completely different message. Anthony Risicato of Tremor Video explores why…
Online ad survey: Budgets shift to ad networks as demand-side platforms take off
Online advertising networks are receiving an average of 55% of the average media plan, according to new data.
Top US media tech rivals merge to form MediaOcean
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, claiming to create ‘the largest independent advertising technology company in the world’.
US video ad platform VINDICO comes to UK
US-based video ad-serving and tracking platform VINDICO has launched into the European market with its first UK office.
Twitter to launch UK ads in October?
Twitter is reportedly set to launch its advertising service to UK businesses and brands in October, according to a report.