24/7 Real Media boosts digital video ads with Panache purchase
Marketing technology firm 24/7 Real Media has bought Panache, a provider of digital video advertising fulfillment software and services, for an undisclosed sum.
agencies
Top tips: Online video advertising: Can we make the complicated, simple?
The European online video advertising market saw a growth of 100% in the first half of 2011*. But what are the reasons for this success and can it continue? Brian Fitzpatrick, Managing director, Europe, Adap.tv, takes a closer look…
Adobe buys digital ad buying platform Efficient Frontier
Adobe is has bought Efficient Frontier for an undisclosed sum, as the firm looks to boost advertising services.
Mid-roll video ads ‘get highest completion rates’
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
BIMA 2011 winners revealed: The top digital ads and agencies of the year
The British Interactive Media Association (BIMA), has announced the winners of the 2011 BIMA Awards, which were revealed at last nights awards ceremony held at super club Fabric.
TradeDoubler transfers search marketing over to Netbooster
TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
Ad network Adconian buys video ad firm Smartclip
European advertising network Adconion Media Group, has acquired smartclip, a European digital video advertising firm for an undisclosed sum.
Harvest Digital builds trading desk on AppNexus
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.
Affiliate marketing report: Google’s affiliate aspirations?
Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report.
Top tips: Supporting LadyGaga.fr – keeping your site online
Earlier this year, managed hosting provider NetBenefit stepped in at 48 hours’ notice to host the ladaygaga.fr site, to stop to website from crashing as fans flocked to take part in an online competition. The firm supported the arrival of 25,000 fans in the first five minutes. In this article, Will Sargent, Business Solutions Consultant, … [Read more…]