Former Microsoft manager joins Weborama
Andrew Pickaver is joining Weborama, the European leader in technology and data for online advertising, as the Technical Account Manager for clients of Adperf, its adserving and tracking platform.
agencies
Top tips: Agencies ignore credit card security standards at their peril
When it comes to handling client campaigns, many agencies do not consider adhering to payment card safety guidelines as part of their responsibility. However, Mark Stephens, Head of Sales, NetBenefit, believes that those that do can gain a real competitive advantage…
Google lets users monitor their own online activity
Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for.
IPA survey: Spotify voted best UK media owner by online advertisers
New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
TV App Agency debuts cross-platform app tools for smart TVs
The TV App Agency has launched a new platform that lets brands and agencies create apps for the growing number of smart TVs.
Guest comment: Digital industry embracing corporate trade in 2012
Online publishers are increasingly turning to corporate trade to maximise value from their unsold ad space. Paul Sumners, Director of Media Trading (UK) at Active International, examines the benefits of corporate trade to online media and what they should consider before employing the services of a corporate trade business.
IPC hires Collective to manage video ad inventory
IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
Online advertising: MediaMind partners Encore to tackle ‘last click’ problem
Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Amaze hires TV producer to head up new content division
Marketing and technology company, Amaze, has appointed ex-TV Producer Claire Phillips as Executive Producer – Content, where she will head up the agency’s new content division.