Adap.tv is using Nielsen Online Campaign Ratings to let advertisers buy online TV media and report on video advertising campaigns using Gross Ratings Points (GRP), the traditional TV broadcast audience measurement metric.
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research.
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research.
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data.
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed.
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013.
With corporate scandals hitting the headlines, companies can no-longer elude the evolution of social media. Jason Woodford, CEO at one of the UK’s leading digital marketing agencies SiteVisibility, suggests that the horsemeat scandal can be used as a platform on which to finally inform and educate company directors the world-over that social media is no … [Read more…]
Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey.
With real time bidding on the rise, this new infographic from the Rubicon Project provides an overview of the European market for mobile real-time bidding (RTB).