Women lead men for time spent on mobile internet
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report.
agencies
Video viral of the week: Mastercard UEFA ad gets 10m views
Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…
Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity”
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices.
Top tips: All you need to know about ad viewability
There has been a great deal written about it but many still aren’t quite sure what it is, how it sits within the ad industry, how its measured and charged. Evgenji Tovba at YOC on Viewability outlines how it all works below and the guidelines laid down by the MRC and IAB.
JICWEBS tackles online ad fraud with new certificaton for brands
Companies can now receive certification for using fraud-reduction techniques, following the launch of a new auditing process from the UK’s Joint Industry Committee for Web Standards (JICWEBS).
Guest comment: Native advertising is dead, long live native content
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Diversity: more than a tick-box exercise
Richard Bundock, managing director at Cohaesus, looks at how the industry can build on the ‘hype’ to make real change and improve the numbers in the long term.
Right to reply: Ad Age digital agency rankings are a wake-up call to incumbents
This week Ad Age released its annual rankings of the largest digital agency networks (based on 2015 worldwide revenues). Keith Hunt, managing partner at specialist M&A advisor Results International, believes this should be a wake up call to the incumbent agencies if they want to compete with the consulting firms that are coming to dominate … [Read more…]
C4 offers £1m ad slot for best brand that showcases disabled talent
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
Content across continents: Maximising the reach of your B2B communications
Here’s the content conundrum in a nutshell: one minute you didn’t have it and struggled to get any message out to your target audience let alone a consistent message; now you are awash with it – and still struggle to get a consistent message out to your target audience. Simon Woolley, engagement specialist at press … [Read more…]