UK government spy agencies broke privacy rules by collecting large amounts of UK citizens’ data without adequate oversight, the Investigatory Powers Tribunal (IPT) has ruled.
Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.
Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.
Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries.
With Adblock Plus now selling ads itself, what is driving the rise in ad filtering? Craig Hendry, Product Management Lead at Switch Concepts, asks if ad tech is as much to blame as irrelevance when it comes to turning off consumers.
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.