Media use ‘close to saturation point’ in the UK
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
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Switzerland digital ad spending falls behind consumer usage
Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.
Facebook on trial: “we made mistakes” on Brexit and Trump campaigns
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
GDPR awareness gap drops sharply among marketers as deadline nears
Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.
World Federation of Advertisers calls on brands to embrace culture of data transparency
WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.
Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy
The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.
Pinterest expands ‘Propel’ promotion button to 5 more countries
Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.
TabMo partners adsquare with ‘Branding To Store’ mobile ad tool
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.
Adobe Advertising Cloud Creative goes programmatic
Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.