eBay takes on Amazon with ‘The Entertainment Shop’ for physical media
eBay has announced a major play for the UK’s physical media market, with the launch of ‘The Entertainment Shop’.
advertising
Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda
IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.
LinkedIn debuts native adverting tool to help reach beyond the network
LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.
Reebok makes social lifestyle content shoppable
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
Could a video game trailer make you cry? Life is Strange ad celebrates best friends
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
Recruitment app Job Today links up with crowdsourcing video platform Userfarm
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign.
BuzzFeed allows banner ads for the first time
BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.
GroupM launches new viewability standards with Unilever and Shell
WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.
Google teams with Walmart for voice-enabled shopping
Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.