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Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”

September 26, 2017

Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.

Ads, Search, Video, Viral advertising, agencies, brands, Google, retail

Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise

September 25, 2017

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.

E-commerce advertising, Europe, FMCG, France, Germany

Rise of eSports: Level Up Media launches TheGamer.TV

September 21, 2017

Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.

Content, Mobile, Video advertising, brands, content, games, global

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

September 20, 2017

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

Ads, Content, Regulation advertising, agencies, Apple, brands, content

Google and Facebook dominate UK digital ad market

September 19, 2017

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

Ads, Search advertising, agencies, brands, Facebook, Google

eMarketer: Google and Facebook dominate UK Digital Ad Market

September 19, 2017

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

Ads, Search, Social advertising, agencies, brands, Facebook, Google

Facial recognition marketing firm OfferMoments gets £1.5m funding boost

September 18, 2017

Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.

Ads advertising, marketing, technology

Most consumers use Amazon to research purchases (and quarter do it instore)

September 18, 2017

72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.

E-commerce advertising, Amazon, brands, Christmas, eBay

Crack the market: plan early on for China’s end-of-year shopping holidays

September 18, 2017

Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.

Ads, Content, E-commerce, Mobile, Social, Video, Viral advertising, brands, China, Christmas, content

UK ad industry “waking up to brand safety risk”

September 18, 2017

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

Ads, Regulation advertising, analytics, brands, content, global
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