Most marketers ‘still can’t unify online and offline worlds’
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
advertising
How Brits buy holidays: 23% of millennials would find chatbots helpful
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.
Top brand’s social media customer experience ‘getting worse’
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Snapchat debuts retargeted ads that follow users around web
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Facebook profit soars as mobile ads account for 88% of revenue
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Premium publishers trump Facebook and Twitter for trust, transparency, and engagement
Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.
Stranger Things rivals Game of Thrones (and becomes goldmine for brands)
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
IAB Europe publishes guidance to drive transparency in digital advertising supply chain
IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.