Streaming ‘just a few years from overtaking global pay TV’
Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.
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Unilever threatens to pull Facebook and Google ads over brand safety fears
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Video advertising trends: The shift from live TV to OTT
The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
Twitter comeback? Posts first-ever quarterly profit
Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.
Doritos suffers social media backlash for ‘lady-friendly’ crisps
Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.
Snapchat beats expectations as shares rise 20%
Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.
Top 50 global Chinese brands: Consumer electronics dominate rankings
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.
Super Bowl 2018: The social media stats
Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.
Top 10 Super Bowl ads: Pepsi gets most social buzz
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
Right to reply: Has YouTube reached saturation point?
YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.