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Facebook takes on Netflix and YouTube with ad-funded video platform

August 29, 2018

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

Ads, Content, Mobile, News, Social, Video advertising, Amazon, Australia, BBC, brands

Web filtering in the workplace: Is your message getting through to buyers?

August 29, 2018

Employees across Europe and the US are spending at least four hours per week, the equivalent of 26 workdays per year, on websites completely unrelated to their job. Peter Tsai, senior technology analyst at Spiceworks, looks at how businesses can boost security and increase productivity by filtering websites in the workplace.

News, Regulation advertising, Amazon, content, eBay, Europe

Top tips: Logo marketing your product through social media

August 28, 2018

Belle Balace, Content Manager at LogoAI, offers some key tips for visual branding for social media.

Ads, Content, Social advertising, brands, content, images, marketing

GDPR: Data breach complaints up 160% since new digital privacy rules

August 28, 2018
Digital consent notice creation grew 40% globally in GDPR’s second year
Digital consent notice creation grew 40% globally in GDPR’s second year

Data breach complaints have risen 160% since GDPR came into force, according to new figures.

Regulation advertising, brands, financial services, government, media

Spotify admits two million users blocked ads

August 23, 2018

Spotify has uncovered 2 million users of its free service who had blocked advertising without paying, highlighting a potential revenue risk for the soon-to-be public company.

Ads, Content, Mobile, News, Regulation advertising, content, music

Spotify mulls ad skip button

August 22, 2018

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

Ads, Content, Mobile, News, Video advertising, Australia, brands, Europe, global

The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

Content, Mobile, News, Video advertising, Amazon, apps, content, Facebook

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Ads, Content, News, Search advertising, content, digital marketing, Facebook, Google

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

August 16, 2018
Amazon enjoys record sales quarter
Amazon enjoys record sales quarter

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

Ads, E-commerce advertising, Amazon, brands, ecommerce, marketing

Ecommerce tips: Why every retailer now needs an omnichannel strategy

August 14, 2018

Steve Borges, director and co-founder at Biglight explains the importance of having an omnichannel strategy and why all brands need to be doing it not only to thrive but to survive too.

E-commerce advertising, Amazon, brands, ecommerce, local
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