advertising Archives

Snapchat comeback: Chat app beats estimates and stems decline in users

February 7, 2019

Snapchat smashes revenue estimates as users and messages soar in lockdown

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

Super Bowl stats: Ad spend drops for second year running

February 5, 2019

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

February 4, 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

Facebook profits hit record high (despite year of scandals)

January 31, 2019

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

January 31, 2019

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

Unilever develops cross media measurement model for brands

January 30, 2019

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

International Advertising Association UK Chapter appoints Executive Director

January 29, 2019

The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.

Advertisers still missing the mark with gender stereotypes- survey

January 29, 2019

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

UK ad spend rises 5.1% as mobile soars

January 28, 2019

The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.

Guest comment: 7 trends shaping ecommerce in 2019

January 25, 2019

With another potentially banner year for online retail just beginning, Jordan Pini, head of e-commerce EMEA at media agency UM, has identified the seven strategic trends for e-commerce that retail brands need to grasp in 2019.