advertising Archives

Fake news report: UK investigation concludes Facebook is a “digital gangster”

February 19, 2019

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and “intentionally and knowingly” violating data privacy laws.

How broadcasters are embracing programmatic for TV

February 15, 2019

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

IAB calls out ‘clickheads’ in anti-click-through rate day

February 14, 2019

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

Social media ad trends: Instagram Stories taking bigger slice of budgets

February 14, 2019

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

Six-second ads: The secret to success

February 14, 2019

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Digital Account Manager (£29k+bonus)

February 14, 2019

Featured job: Supporting global CPG brands in London’s Covent Garden

Senior Account Exec (£26k+bonus)

February 13, 2019

Featured job: Supporting global CPG brands in London’s Covent Garden

Procter & Gamble becomes UK’s largest ad spender

February 12, 2019

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

Continued transparency concerns “will influence digital ad spend in 2019”

February 12, 2019

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.