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Augmented Reality site ‘Questival’ helps teens cope with Haemophilia

September 2, 2010

Bayer HealthCare has launched a new website for teenagers with haemophilia which incorporates the latest augmented reality techniques to create an interactive festival style experience called ‘Questival’.

Uncategorized advertising

Augmented Reality site 'Questival' helps teens cope with Haemophilia

September 2, 2010

Bayer HealthCare has launched a new website for teenagers with haemophilia which incorporates the latest augmented reality techniques to create an interactive festival style experience called ‘Questival’.

Uncategorized advertising

Ad watchdog gets tough on web advertising

September 1, 2010

Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative.

Uncategorized advertising, agencies, brands, content, Facebook

Ebay begins UK Xmas advertising blitz

September 1, 2010

eBay is set to embark on an online advertising campaign in the UK with a focus on fashion, as the online marketplace looks to beat the Christmas rush in an increasingly competitive market.

Uncategorized advertising, brands, Christmas, eBay, marketing

Social media ‘making TV a social experience again’

August 31, 2010

How we watch, share, discuss and interact with traditional TV in the UK is evolving rapidly in response to the rise of social media, according to the findings of the Social TV Trends Report.

Uncategorized advertising, Amazon, BBC, content, Facebook

Social media ‘making TV a social experience again’

August 31, 2010

How we watch, share, discuss and interact with traditional TV in the UK is evolving rapidly in response to the rise of social media, according to the findings of the Social TV Trends Report.

Uncategorized advertising, Amazon, BBC, content, Facebook

Social media 'making TV a social experience again'

August 31, 2010

How we watch, share, discuss and interact with traditional TV in the UK is evolving rapidly in response to the rise of social media, according to the findings of the Social TV Trends Report.

Uncategorized advertising, Amazon, BBC, content, Facebook

Zoopla launches first TV campaign

August 27, 2010

Property website Zoopla has launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital … [Read more…]

Uncategorized advertising, agencies, marketing, media, Microsoft

ASA to investigate mobile broadband speed advertising

August 27, 2010

The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.

Search, Uncategorized advertising, broadband, marketing, Twitter

Guest comment: How a digital agency uses Facebook

August 27, 2010

Once an exclusive student hideout, Facebook can now boast 27 million users in the UK. That’s almost half the population, which by now includes the parents of those students. Crucially, 18 million of these are active and returning users. In this article, digital agency Codecomputerlove explains how they make the most of the social media … [Read more…]

Uncategorized advertising, behavioural targeting, brands, content, Facebook
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