Microsoft is gearing up to unveil its new Windows Phone 7 operating system and a compatible range of devices. Ovum principal analyst Tony Cripps explains why its crucial that the software giant can take on the likes of Apple’s iPhone and Google’s Android in the rapidly growing smartphone market.
Digital Ethnic marketing firm Indoor Media has been acquired by Komli Media, Asia Pacific’s leading digital media network platform.
New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.
More than two thirds of marketers are expecting a rise in their online spending next year, according to new research.
The money spent on internet ads in the UK increased 10% in the first half of this year, with advertisers spending a total of nearly £2bn on the medium, according to new data.
These days marketers are keen to offer their customers preferential treatment. It is likely that increasing consumer demand, and the companies’ strong urge to fulfil expectation, has been caused by the endless flexibility of digital tools. Dann Binns, Senior Account Director at Epsilon International EMEA, gives advice on how to give customers what they want, … [Read more…]
Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.
Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.
Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.