Proxama buys Hypertag to boost Bluetooth and Wi-Fi marketing
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
advertising
Twitter’s ad revenue ‘may triple to $150m this year’
Twitter’s ad revenue is likely to triple to $150 million this year as more companies use it to spread marketing messages, according to a new report.
Twitter's ad revenue ‘may triple to $150m this year’
Twitter’s ad revenue is likely to triple to $150 million this year as more companies use it to spread marketing messages, according to a new report.
2010- How was it for you? Top online retailers give their views
Despite the economic gloom, 2010 was another bumper year for online retail, with a total of £58.8bn spent online in the UK, marking a rise of 18%, according to IMRG and Capgemini. In this article, key players in the UK ecommerce industry give their view on the past 12 months, and just what 2011 has … [Read more…]
Shazam and Syfy make ‘Being Human’ first Taggable TV series
Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
Top tips: Data protection laws: You’d better behave… and sooner rather than later
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.
News round-up: 20th January 2011
This week’s movers and shakers in the digital industry: Match | Econsultancy | Experian | Blinkx | LoveFilm | Tesco Mobile | Debenhams | Realise Digital Populis | Visualsoft | LBi | Havas | Callcredit | Affilinet | 7thingsmedia | Localstars | Zeus | Underwired Amaze | Pressitt | Ebookers | Nissan | Skype | … [Read more…]
Cadbury’s case study: Digital campaign generates over £3 for every pound spent
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Brands ‘failing to measure impact of cross-channel marketing campaigns’
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
ASA campaign highlights new website remit
The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit.