AOL beats expectations following ad and content revamps
AOL has posted higher than expected profits, despite the burden of restucting costs following its separation from Time Warner.
advertising
CallCredit buys digital marketing firm Latitude
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing.
UK Internet population: Now more Silver Surfers than youngsters use web
More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey.
Consumers searching for stock trading platforms
Brits are dabbling in the markets online, with 446,000 searches made online by UK consumers looking for trading-related platforms and services in October 2010, according to new research.
AOL snaps up Go Viral video network for $96.7m
AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services.
Dennis Publishing trials behavioural targeting in UK
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
Facebook turns ‘likes’ into ads with ‘Sponsored Stories’
Facebook has introduced a new advertising program called Sponsored Stories, which turns user’s actions on the social network, such as ‘likes’ and ‘check-ins’ into ads.
Top tips: Nailing down ad effectiveness- Looking beyond clicks
When it comes to measuring the effectiveness of online ads, are clicks revealing the true picture? Ariel Geifman, Principal Research Analyst at MediaMind Research, argues that exposure, not interaction, holds the key to insightful analytics…
Yahoo to make further job cuts
Yahoo has issued a weaker-than-expected first-quarter sales forecast, as the online media giant announced its second round of layoffs in six weeks, of about 1 percent of its global workforce.
Top tips: Six email marketing trends for 2011
What does 2011 hold for email? Ryan Deutsch, vice president of strategic services at StrongMail, gives his predictions.