Nokia CEO issues ‘brutal’ memo and ditches first MeeGo smartphone
Nokia has reportedly stopped development of its first MeeGo smartphone, as CEO Stephen Elop issued an internal memo offering a brutally honest assessment of the firm’s prospects.
advertising
Swedish search firm Keybroker aims to shake up UK market
Sweden’s largest search marketing company Keybroker has launched in the UK, launching a challenge to what it calls an ‘unfair tax on ad-spend’ offered by traditional search marketing practices.
AOL snaps up Huffington Post for $315m
AOL has bought political news site The Huffington Post, for $315m (£222m), as the Internet firm continues its drive to boost its content services.
Yahoo! examines the science of advertising with AdLabs
Yahoo has launched AdLabs, a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere.
UK survey: Over 35s prefer email ads, while under 35s prefer web ads
The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey.
Mobile augmented reality on rise as top brands get virtual
An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.
Google takes on Facebook Places and Foursquare with Latitude check-in tool
Google has updated its location service Latitude, letting mobile users check into spots on the go.
Social Media ‘drives just 3% of retail site visits’
Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research.
Top tips: 10 digital marketing predictions for 2011
How will our digital media use have changed by the end of this year? Natalie Gross, Managing Partner at online marketing firm Amaze, offers 10 key predictions for 2011.
LinkedIn ramps up targeted ads to users
LinkedIn is reportedly planning planning to update its technology to allow marketers to target ads based on factors including users’ job titles, location and age.