Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
How does Google’s new +1 social tagging service affect online advertising? Adam Bunn, Director of SEO at Greenlight points out some immediate shortcomings if Google is hoping to conquer the social sphere in a bid to bolster further its dominance in the search space.
Microsoft is to take an anti-competition complaint against Google to the European Commission.
Microsoft has finally taken a major step into the burgeoning ad exchange space—a space where rival Google has a head start.
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]
A quarter of all advertising spent is now on the Internet, growing 12.8% in 2010 to reach a new milestone of £4,097m, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Last week, the IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. In this article, Paul Childs, COO at Adfonic, explains why most brands, ad … [Read more…]