Study: Mixing email and display ads ‘boosts consumer recall’
A combination of display and email advertising improves advertising recall by 13%, when compared with display advertising alone, according to new research.
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Former MySpace UK boss joins Turner Broadcasting
Turner Broadcasting has appointed former MySpace UK MD Anthony Lukom as Vice President and General Manager, UK and Ireland.
iPhone ads ‘get double the click rate of Android’
Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research.
iPad ‘now the sixth most popular mobile device in Europe’
Apple is now the largest mobile handset maker in Europe in terms of ad impressions, with the iPad tablet now the sixth most used device, according to new research.
Right to reply: The con is (still) on after ASA slams Virgin Media online campaign
Virgin Media has had its wrist-slapped or, more accurately, received a good hiding from the Advertising Standards Authority (ASA) over a controversial advertising campaign. Neil Hawkins, contributing editor Choose.net looks at how the broadband price wars are taking are getting nasty…
Roundtable report: Citizen filmmakers hold power for corporates
Big brands are being taught lessons in engaging with the consumer by amateur video makers with a knack for making big-hitting films for the web, according to a roundtable panel discussion.
McDonald’s first brand to use eBay homepage takeover slot
McDonald’s will be the first brand to utilise eBay’s new Premium Homepage Takeover ad format, giving the fast-food giant 100% advertising share.
Government axes COI ad agency- 400 advertising jobs at risk
The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk.
Consumers ‘spend just six minutes of a 24-hour process on a retailer site’
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews … [Read more…]
Shazam strengthens TV services after $32m funding boost
Mobile music discovery firm Shazam has raised $32m in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating.