The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.
Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]
Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]
Lee Brignell-Cash, Co-Founder and COO at FusePump examines how technology innovation can make marketing products online easier and more profitable for merchants and affiliates.
Media and technology ad firm Collective, has made six key hires as it expands in the UK following its acquisition of Web TV Enterprise.
Yahoo! has migrated organic search results to Bing across Europe, as the two firms cement the landmark search alliance deal stuck two years ago.
As internet marketing becomes a more and more competitive industry, no.1 search site Google is releasing a new product for their ad-space buying clients. Emily Gorton at Choose takes a look at Google’s first foray into credit cards…
How much of a problem is brand abuse and fraud – whether real or perceived – in affiliate marketing, and to what extent does it hold back increased investment in the channel? Owen Hewitson, Client Strategist, Affiliate Window & buy.at tackles the dark side of the affiliate marketing…
While average broadband speed in the UK has risen by 10 percent in the past six months, there is an increasing gap between what customers get and what providers promise, Ofcom has said. Andrew Ferguson, co-founder of Thinkbroadband.com, looks at eight key issues that affect broadband in the UK.
Chinese search giant Baidu posted second-quarter profits up 95% on a year ago at $253m, following rapid growth in advertising revenues.