Top sectors for online ad engagement: Sports and Telecoms leading the way
Telecommunication brands are one of the most successful industries at engaging consumers through online spend, according to new research.
advertising
US video ad platform VINDICO comes to UK
US-based video ad-serving and tracking platform VINDICO has launched into the European market with its first UK office.
Populis buys Germany’s biggest blog network Mokono for €8.2m
Online publisher Populis has bought mokono, Germany’s largest blog network for €8.2m (£7.2m).
Mobile Ad Network InMobi gets $200m funding boost
Mobile ad network InMobi has raised $200m from Japanese telco.Softbank Corp. The investment represents one of the largest in the mobile Internet space till date.
Google urged to penalise piracy sites with low search rankings
The UK government is to call on search engines such as Google, advertisers and credit card companies to join the fight against online piracy.
Bing search share up to nearly 30% in US
Bing-powered searches took nearly 30% of the US market share last month, gaining ground on Google which saw its share fall, according to new research.
Groupon offers vouchers for UK ecommerce sites
Groupon has expanded its UK opererations with a new voucher scheme for ecommerce sites.
Mobile and video ad exposure: Under 24s biggest audience for advertisers
Brits aged between 15-24 are the most likely to be exposed to online video ads and smartphone ads, according to new research.
Brand environment ‘still key criteria for online video ad campaigns’
Brand environment is still a key consideration for media buyers when they are placing online video advertising campaigns, according to new research from Collective Video.
UK: Smartphone and Video ad exposure on the rise
Mobile and video advertising are gaining traction in the UK, reaching a sizeable percentage of the total audience, according to new research.