Google wins right to ‘sponsored links’ in Australia
Google won a court case against Australia’s competition regulator Thursday over claims that sponsored links at the top of its search results were misleading to consumers.
Google won a court case against Australia’s competition regulator Thursday over claims that sponsored links at the top of its search results were misleading to consumers.
In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…
In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…
mokono, Germany’s largest blog network recently acquired by online publishing group Populis, has bought adnation, a premium blog network that includes 42 high profile German blogs.
Facebook is predicted to double revenue this year to £2.72bn, as advertisers flock to the social network.
Top drinks brands such as Smirnoff and baileys have agreed to introduce a code of practice for ads on Facebook and other social media sites.
Video search engine Blinkx has introduced its Web channels for specialised ads targeted at special interest groups.
Google expects India’s Internet users to triple by 2014 as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper, according to a news report.
French Connection, Garnier, Sony Music and Samsung are among the top brands testing Google’s new visual search ad platform.
Yahoo is reportedly attracting interest from potential buyers, with private equity firm Silver Lake Partners named as the first possible bidder for the embattled Internet giant.