EYE rolls out of new digital airport media network
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
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Guest comment: The role of a modern brand- Are B2B and B2C outdated terms?
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Nokia offers free London Wi-Fi until New Year
Nokia has launched a free wi-fi service across central London this week, to promote its new Windows 7 smartphone, the Lumia 800.
AOL beats expectations despite loss- ad revenue grows 8%
AOL has reported better-than-expected results for the third quarter, with a sharp rise in ad revenue.
Yahoo buys ad technology firm Interclick for £169m
Yahoo has bought ad technology firm Interclick for $270m (£169m), as it looks to boost its ailing online advertising business.
SeeSaw video-on-demand site shuts down after 2 years
UK TV-on-demand website SeeSaw, has been closed down afer failing to renew content licenses.
Social analytics platform Socialbakers snaps up Social RSS
Socialbakers has bought Social RSS, as the firm looks to expand its social media and digital analytics tools.
Infographic: Map reveals European display ad ‘ecosystem’
The European display ad sector has seen a dramatic shift towards automated buying and bidding technologies, as this new infographic from Improve Digital illustrates.
WPP buys stake in Chinese digital ad firm
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.
Google mulling bid for Yahoo?
Google has weighed in to the potential auction of rival Yahoo, allying with private equity players to explore a joint bid for the ailing internet giant, according to a news report.